Business Challenges
Korea’s industrial 3D monitor manufacturer was seeking to enter the U.S. and win public-sector business.
Project Approach
» Engaged MiLinks to support for its U.S. market entry
» 12-month project for marketing strategy and business development
» Built-in direct sales channel via leading systems integrators and U.S. Government prime vender
» Completed product test, price negotiation and contract management
Client Benefits
» Negotiated, and closed deal with US Government agency, resulting in multi-million dollar deal.
» Won deal with leading system integrator to provide 3D monitor application.
» Traction with key industry ‘multiplier’ agencies/associations
» Practical, low-cost market entry solution